Bigger India
Zee TV eyes Rwandan Market For Afro-Indian Content
It is going to be the first time Zee TV ventures into Africa for its content across the company’s distribution platforms.
Zee TV, one of the biggest Indian cable and satellite Television and media broadcasters, is setting up shop in Rwanda.
It plans, among other things, to produce a fusion of Afro-Indian story lines, where content from Rwanda and other African countries will be brought to their audience of 1.3 billion viewers globally.