REACH THE FASTEST GROWING
MOST AFFLUENT ETHNIC GROUP
IN THE UNITED STATES
Asian Indians are the fastest-growing and most affluent ethnic group in the United States, with a median annual household income of over $90,000, which is almost 60% higher than the national average. Their estimated annual buying power exceeds $100 billion.
Indians own 50% of all economy lodges and 35% of all hotels in the United States with a combined market value of almost $40 billion.
They are the single largest foreign physicians group in the country, accounting for 15% of all foreign medical graduates and nearly 5% of all U.S. physicians.
Indians fuel America’s technology sector. A University of California, Berkeley, Study, reported that one-third of the engineers in Silicon Valley are of Indian descent, while 7% of valley high-tech firms are led by Indian CEOs.
GROWING IN STRENGTH
Indians (2010 population 3 million) are among the fastest growing ethnic groups in the United States. Between 2000 to 2010, the Indian population grew 69%, which is 10 times the national average. They are the second largest Asian group, behind the Chinese and are growing at a far faster pace.
LITTLE INDIA BIG ON INDIANS
Little India is by far the largest circulated Indian publication in the United States and among the largest circulated minority publications in the country. Little India has the highest penetration of all Indian media in its target markets, typically two to 13 times that of any other Indian print medium.
Little India’s exceptional and unmatched editorial content has been recognized with 20 Ippie Awards and six New American Media Awards (dubbed the Ethnic Pulitizers) as well as nominations for the Utne-IPA Award for ethnic issues coverage and the GLAAD Media Award in the magazine article category, along with such publications as the New York Times Magazine, ESPN The Magazine, Teen People and The Nation. Within the Indian community, Little India has been recognized with Project Impact’s Creating A Voice Award, the Asian Indian Chamber of Commerce Award for Excellence and the South Asian Students Association SASA Magazine of the Year.
Little India’s directories are the preeminent source of marketing and demographic information on the Indian community and serve as standard references for libraries, academic institutions and marketing researchers throughout the United States. It was listed as the primary resource for information on Indian Americans by the New Jersey Council for the Humanities.
ADVERTISING VEHICLE WITHOUT PEER
COAST TO COAST COVERAGE
Our exceptional and unmatched focus on Indian American life in the United States makes our editorial content distinctive from all other Indian media and allows our advertisers to reach our loyal readers monthly, many of whom cannot be reached by any other Indian media. Our readers spend far more time with the magazine than typical readers of Indian publications. Little India’s directories are the preeminent source of marketing, demographic and internet information on the Indian American community. They serve as standard references for libraries, academic institutions, marketing researchers and businesses throughout the United States.
Our distinctive and targeted distribution approach makes Little India, the smartest, and cheapest, media buy for your business. Little India offers the lowest advertising rate in the Indian market. Furthermore, as a monthly magazine, Little India has a far longer shelf life than weekly newspapers, giving you considerably greater value for your advertising dollar.
The large number of retail and corporate advertisers, including State Farm, Lufthansa, Emirates, Metife, Western Union, Vanguard, Dish Network, Prudential, DirectTV, Citibank, State Bank of India, U.S. Census Bureau, etc., in Little India are testimony to the enduring editorial and advertising strengths of the magazine, which has developed a unique distribution network through Indian businesses and cultural and religious institutions throughout its target area. This targeted circulation gives advertisers access to an Indian market unavailable through any other media. Not surprisingly, hundreds of retail and corporate advertisers have turned to Little India as their primary promotional vehicle.
SPONSORED CONTENT GUIDELINES
Editorial integrity and the trust of its readers is central to Little India’s business philosophy. An advertising relationship will be never be allowed to compromise Little India’s editorial integrity. As such, any advertising or sponsored content will be reviewed by Little India’s business team for final determination before its acceptance for publication on Little India.
The following guidelines govern Little India’s advertising or sponsored content:
- Editorial content must be clearly distinguishable from advertising and sponsored content;
- Advertising and sponsored content will be clearly labelled as “Advertising” or “Sponsored Content,” to distinguish it from editorial content;
- All Sponsored Content will include the disclaimer at the bottom of the article: “Little India editorial staff were not involved in the development of this sponsored content”;
- Advertisers and sponsored content providers are responsible for ensuring that their ads are substantiated and comply with all applicable laws, regulations, and guidelines;
- Little India, at its sole discretion, may reject and, if already published, remove, false, misleading or illegal advertising or sponsored content, whenever it become so aware.
ADVERTISING TERMS & CONDITIONS
- The ad contract applies only to the particular edition or editions selected.
- Enclose camera-ready copy or provide text and instructions to enable us to create an ad for your approval.
- Publisher is not responsible for errors when ad copy has been approved by advertiser or approval waived or if ad or ad changes are received after the 18th of the month for the following month’s issue or if errors are not substantial and material.
- Publisher’s liability is limited to equivalent replacement space involved and only in instances of substantial and material errors.
- Publisher assumes no liability for ad reproduction quality for ads that are supplied electronically by the advertiser unless accompanied by matching proofs by the 18th of the month for the following month’s issue.
- Advertisers are liable for the full contracted amount. They are liable for collection, service charges and legal fees on unpaid bills.
- All invoices must be paid within 15 days. A service charge of 1.5% per month will be added to all overdue invoices.
- Single insertions, classified ads and business card ads must be paid in full in advance.
- To avail of multiple insertion discounts, advertisers must pay the full amount in advance.
- The charge for layout and design services is the greater of $50 or 15% of the first ad amount. Advertisers will be charged $15-$30 for subsequent changes in ads depending upon the magnitude of the changes.
- An advertiser who cancels an ad before the contracted period will be charged the full undiscounted rate (as stated in the current applicable national or retail rate card) for ads that have already run in Little India. The difference between the contracted rate and the undiscounted rate must be paid within 15 days of cancellation or the advertiser will be held liable for the full contracted amount.
- Notification on ad changes and/or cancellations must be received in writing by Little India by the 18th of the month. They become effective only with a written confirmation from Little India.
- Make all checks payable to Little India. MasterCard, Visa, Discover and American Express accepted.