Bigger India
Samsung Targets Indian Millennials With Cheaper Smartphones
Samsung Electronics Co. unveiled a new range of inexpensive smartphones for India, seeking to win back customers in the world’s fastest-growing smartphone market and regain ground lost to Xiaomi Corp. and other Chinese rivals.
As smartphone sales growth sputters in saturated Western markets, every smartphone maker from Apple Inc. to Samsung and Xiaomi are looking to India to boost their fortunes.