Bigger India
PewDiePie v T-Series: The Battle To Be King Of YouTube
Bhushan Kumar says he hadn't heard of PewDiePie until a couple of months ago.
That was when the 28-year-old Swede – real name Felix Kjellberg – mounted a challenge to Kumar’s Bollywood music label T-Series, to retain his status as the YouTuber with the most subscribers.
“I am really not bothered about this race. I don’t even know why PewDiePie is taking this so seriously. He’s getting his people to push him, promote him. We are not competing with him,” Kumar told me recently.