Bigger India
International films are increasingly using Bollywood songs. But do they get it right?
In Hollywood, the occasional cameo by the Hindi song came with its own ironies.
Indian songs in international films are perhaps much more common now than they once were. You can put that down to the Bollywood boom of the noughties, or the bugbear of multiculturalism that spawned a profusion of ‘brown faces’ to fill out casting rosters that were once almost exclusively white.