Inside the McDonald’s-Vikram Bakshi controversy

McDonald’s revolutionized fast food in India, opening the doors for other multinational food businesses, setting a strong example for local restaurant chains and making the burger a mass-market product instead of one for the English-speaking elite. But the headline-grabbing conflict between the US-based hamburger chain and its long-time local partner in north and east India, Connaught Plaza Restaurants Pvt. Ltd (CPRL), has escalated to such a degree that peace seems impossible.