Bigger India
Canada’s online stores for Indian grocery seek to cash in on growing demand
Apniroots is part of a trend and the first end-to-end platform of its kind in Canada with an extensive inventory, though smaller outlets, often extensions of brick-and-mortar stores, have also brought the online shopping experience to groceries in Canada, emulating what is already established in neighbouring US.
During the severe winter in Canada, venturing out is an adventure for many. But for one startup in the Greater Toronto Area, the extreme weather is an opportunity. “With adverse weather here, our business model works well. We have four months when other businesses slow down, ours will peak,” said Gurmeet Singh, the co-founder of the new company apniroots.com, launched in Toronto in the summer of 2017.
Besides online ordering and delivery of Indian groceries covering a large swath of the GTA and the province of Ontario, apniroots.com also sends products via post to customers outside the delivery region.