Bigger India
Amazon Plans Private Label Expansion In India
The news comes as Walmart could be preparing to take its rivalry with Amazon in India to the next level by acquiring a minority stake in Flipkart.
As Amazon seeks to take on Flipkart in India, the eCommerce retailer is looking to offer more private label products. The news comes as Flipkart has also sought to focus on its own house brands, Livemint reported.
Amazon India Vice President Manish Tiwary said the company is hoping to launch new product categories, but he would not name specific items. “We have selection gaps in every category … our large vendors on the private labels side, we’ll keep on filling the gaps using them,” Tiwary told Livemint.