Digital Medium Emerges as Next Frontier For Sports Viewership & Advertising

India's performance in the test series against England may be as much of a washout as the English summer, but that isn't putting off Tom Gleeson, head of ESPN international's digital media, which owns and runs a slew of sports related sites around the world, including India's major portal Cricinfo. "It would have been unthinkable to have TV on mobile till a few years ago," but now it's happening," he says. And like in everything else, while it's still a poor cousin to television, digital is gaining ground as a next frontier for sports viewership