Life
$99 for Accent Preference
In response to a backlash from customers turned off by the accents of tech support agents in Bangalore and other global call centers, Dell is offering a new tech support service from technicians “based in North America.”
The All American “Your Tech Team” service comes at a price – $12.95 a month or $99 a year – but promises wait times of under two minutes. Dell spokesman Bob Kaufman told the Washington Post: “We’ve heard from customers that it’s hard to understand a particular accent and that they couldn’t understand the instructions they were getting. This illustrates Dell’s commitment to customer choice.” |