Bigger India

5 Reasons Apple’s India Strategy Is An Epic Fail

Apple's iPhone market share in India is plummeting. So far in 2018, iPhones shipped in India are down 40% and Apple’s market share there has dropped to about 1% from about 2% in 2017, Canalys estimated.

Apple — in which I have no financial interest — has a growth problem and tried to solve it by selling iPhones in India. That’s proven to be an epic fail.

Apple shares trade 28% below their October 3 high. And that leaves open a question for investors: Can Apple grow faster? Its India strategy suggests it can’t.

Read it at Forbes

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