Bigger India
Why Apple May be Staring at its Toughest Year in India
2018 could well be the worst year for Apple… market share drop is expected for the full year given the weak second quarter.
Apple could be staring at its toughest year in India in recent times, given the sharp fall in shipments in the first half of 2018, as the effects of the company’s change in strategy to chase profitability rather than growth by cutting discounts and distribution channels comes into play, say analysts.