Bigger India
Starbucks keen to fill the cup & plate for you
Starbucks is evaluating entry into tier-II markets and smaller cities and is identifying places where it can open more than one store to make it a viable operation
India has become the largest market in Asia in terms of food sales for Starbucks, the world’s biggest coffee retailer, its chief executive officer said.
Tata Starbucks, the 50:50 joint venture between Starbucks Coffee Company and Tata Global BeveragesBSE -0.99 % in India, wants to increase its food play in the country by micro-localising cuisines, apart from benchmarking its expansion by taking into account not just coffee cafes but also quick-service restaurants, CEO Sumitro Ghosh said .