Press Releases
STAR and DIRECTV Sign Deal Extension
Press Release News Corporation’s STAR and DIRECTV Sign Multi-Year Carriage Deal Extension El Segundo, CA / Hong Kong, September XX, 2008 – DIRECTV, the nation’s leading satellite TV service provider , and STAR, a wholly owned subsidiary of News Corporation and Asia’s leading media and entertainment company, today announced the signing of a multi-year deal for continuing carriage of STAR India PLUS, STAR I ONE, STAR India NEWS and VIJAY in the U.S. DIRECTV became STAR’s first distribution partner in the U.S. when the four STAR channels made their American debuts in November, 2004. “DIRECTV is the premier destination for the most current South Asian programming available in the U.S.,” said John A. de Armas, vice president, WorldDirect™, DIRECTV, Inc. “By extending our relationship with STAR, India’s leading programmer, we are enabling the U.S. Indian community to continue to view the best entertainment, sports, news and events programming from their home country.”
DIRECTV’s HindiDirect and HindiDirect™ II programming packages are part of the WorldDirect™ programming platform and are tailored toward Hindi speaking audiences within the United States. WorldDirect™ customers must first subscribe to DIRECTV BASIC ($9.99/mo) or any DIRECTV base programming package ($29.99/mo or above). For more information on how to receive STAR customers should call 1-800-378-4179.
The DIRECTV WorldDirect™ platform has launched 116 channels that deliver a wide variety of new programming in multiple foreign-languages, including Spanish, Russian, Hindi, Telugu, Tamil, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Italian, Polish, Arabic, Portuguese, and Greek, to underserved ethnic markets throughout the United States. About DIRECTV DIRECTV, Inc. (NASDAQ:DTV <http://finance.yahoo.com/q?s=dtv&d=t> – News <http://finance.yahoo.com/q/h?s=dtv> ), the nation’s leading satellite television service provider, presents the finest television experience available to more than 17.1 million customers in the United States and is leading the HD revolution with more than 130 HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.
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