Bigger India

A simple innovation is turning the Indian vada into an instant treat

A graduate of the Indian Institute of Management Bangalore, Musthafa has been trying to capitalise on the rising number of urban Indian households looking to fit healthy, traditional breakfast options into their tight daily schedules.

Vada is not as commonly served at home as the other classic south Indian breakfast dishes like idli or dosa. But it is arguably the most delicious of the three—and also the most difficult to prepare.

Be it the complex mix of its ingredients or its shape, getting the crispy, doughnut-shaped lentil dumplings onto the breakfast table was always a tedious task. So over the years, the vada has been restricted to special occasions like when hosting guests, and during family or religious functions, or restaurant visits.

However, Bengaluru-based iD Fresh Food’s latest innovation—a squeeze-easy bottle with a specially-designed tube for an outlet—could turn the vada into an instant homemade treat. The new nozzle ensures that the batter drops into the frying pan in perfect shape and the mix remains consistent, without making the process messy or time-consuming.

Read it at Quartz

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