Bigger India
Signal & The Noise
The consumer insights that come from analytics give a competitive advantage to firms that use them strategically.
Bigger India
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Chetna Kapoor | February 28, 2019
The Rise Of The NRI, The Influential Non-voter
In 1936, Radhakamal Mukerjee, a famous Lucknow-based social scientist, wrote a book titled Migrant Asia that contained an...
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Chetna Kapoor | February 28, 2019
Love And Marriage: Rebels Against An Indian Tradition That Endures In The U.S.
For years, my mom, Indira Pillay, told her American friends and colleagues that she and my dad had...
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Chetna Kapoor | February 27, 2019
Integration Of Indian And African Flavors Accelerates
In the 2006 comedy movie “Talladega Nights: The Ballad of Ricky Bobby,” Mr. Bobby (played by Will Ferrell)...
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Chetna Kapoor | February 26, 2019
Oscars 2019: The Indian Sanitary Pad Makers’ Story Wins Award
Sneh was 15 when she started menstruating. The first time she bled, she had no idea what was...
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Chetna Kapoor | February 26, 2019
India’s Rich Fancy These Foreign Destinations
In India, there is no dearth of wealth and the proof of this is the growing number of...
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