Oh, Brother!

There’s another Jon making it in the fashion world – Sanjana, sister of flamboyant designer Anand Jon. At the recent Fashion Week in New York, she presented “First Love,” her debut collection of women’s wear. Instead of sibling rivalry, it was more like sibling revelry, with fashionistas, society princesses, media and gawkers milling around, and lots of pre and after-show partying.


The brother and sister have always been as thick as thieves so a new signature line was probably bound to happen. Sanjana had co-designed a jewelry line with Anand as well as the men’s wear line. “Last May in Cannes for the Film festival the debut Riviera resort collection was shown with Princess Sorayya, and actor Daria Trifu,” says Sanjana. “I then designed the line for IG International Miss Universe Jennifer Hawkins for her AIDS Awareness Tour to India.”

Her new designer line includes custom-made bridal and evening wear, corporate and affordable eveningwear, and a ready to wear line. She is now launching the line in India in collaboration with Sanjay Kapoor of Genesis Colors. According to Sanjana, this company, which also represents Satya Paul, will launch Sanjana Jon stores in India and Asia, starting with the first one this month in Delhi and the next in Bombay in November.

Having a Brand Name brother in the business certainly seems to have opened doors for her. Says Sanjana, “It’s my biggest strength. Having learnt everything since I had been the marketing director of Anand Jon and having co-designed with him, the transition was seamless.”

How did it feel to walk the ramp with her models to the applause after being backstage for so many years? Says Sanjana, “It’s really a labor of love. It’s unexplainable, having worked on so many seasons with Anand and having really felt the pulse of it all, I never thought I would feel this kind of a rush. I had tears streaming down my face without realizing it.

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