Bigger India
Netflix banks on India for subscriber growth
India is an attractive market for Netflix for several reasons.
Netflix’s next 100 million subscribers will come from India, said Netflix CEO Reed Hastings at The Economic Times Global Business Summit (GBS) on Friday, per The Economic Times. For context, Netflix last reported 117.6 million global subscribers in Q4 2017.
The company didn’t disclose how many India-based subscribers it had, but Consultancy Media Partners Asia estimates this figure at more than 500,000. To help grow its subscriber base in India, the company plans to release five to six Indian originals a year, and it announced on Friday three new Indian original series it’s commissioning.