Bigger India
Netflix, Amazon, Hotstar Long Way From Making Profits In India
The road ahead for video streaming platforms in India such as Netflix, Amazon Prime Video, Hotstar and Hungama that are looking at cashing in on the country’s rapidly growing online video audience and investing aggressively in originals is long
India may be hoping to double its 250 million online video audience by 2020 but the close to 30 video streaming platforms in the country have a long way to go before any of them makes any real profit. “There are many challenges, but we are in investment mode in India.