Bigger India
Myntra looks to expand presence in Silicon Valley
Myntra’s latest push into Silicon Valley is part of a broader strategy to integrate technologies such as artificial intelligence (AI) and machine learning through all of its business processes.
Flipkart-owned fashion retailer Myntra plans to expand its presence in Silicon Valley, as part of a broader push to invest more on technology this year, with the retailer looking to hire an executive to head a small team of data scientists in the US.
Separately, Myntra has also added more brands to its brand accelerator programme and is aiming to generate more than a quarter of its overall revenue from its portfolio of private brands in 2018-19 financial year, Myntra chief executive Ananth Narayanan said in an interview.
Myntra, which already has a small office in Silicon Valley through its 2013 acquisition of San Francisco-based start-up Fitiquette (which had developed a virtual fitting room technology), will put a separate team in place in the US.