Bigger India

Mukesh Ambani vs Jeff Bezos Is The Bout That Had To Happen

Just as Reliance gets ready to push ahead, the Indian government has tweaked its e-commerce rules and made them more onerous for Amazon and Walmart-Flipkart

The battle for the Indian consumer was never going to be an all-American affair.

Walmart Inc.’s splashy acquisition last year of Flipkart Online Services Pvt., the homegrown e-tailer giving Amazon.com Inc. a solid run for its money, might have given the impression of a two-horse race. But as I argued (here and here), billionaire Mukesh Ambani wasn’t going to watch from the sidelines.

Read it at Live Mint

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