Business
Intel Apologises For Racist ad
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An Intel ad for a new generation of microprocessors depicting six black sprinters crouching before a white man has been dropped after it was widely denounced as racist.
The headline on the ad gloated: “Multiply computer performance and maximize the power of your employees.” In a statement on its website, Intel acknowledged that the ad was “culturally insensitive and insulting” and admitted, “We made a bad mistake.” In an Indian version of the ad, the white man had been replaced with an Indian. |
