Bigger India
India’s Royal Enfield Targets Tripling of US Sales This Year
Enfield, originally a classic UK brand but manufactured by India's Eicher Motors Ltd in southern India since the early 1970s, has thwarted Harley's efforts to make inroads in India, the world's biggest two-wheeler market with some 17 million in sales annually.
India-based motorcycle brand Royal Enfield expects sales in its new North American business to almost triple this year and is aiming to dominate the market for middleweight bikes into which Harley-Davidson Inc has just shifted in a bid to revive sales.