India’s Ola takes its Uber rivalry to Australia with launch in Sydney
Ola, Uber’s key rival in India, has taken its first step overseas after its service officially went live in Australia via a launch in Sydney.
The company announced its plans to go Down Under at the end of January and in Sydney, which is its first full launch, Ola said it has signed up over 7,000 registered drivers. Initially, passengers will be able to enjoy free rides for a limited time with plans introduce other “new initiatives” — read: promotions — in a bid to keep its service competitive once it begins charging.
Uber was the first to launch ride-hailing services in Australia, and today it operates in over 20 cities across the country and New Zealand. Europe’s Taxify — which, like Ola, is backed by Chinese taxi app company Didi — moved into Australia via a Sydney launch in November. It has since expanded to Melbourne.