Bigger India
India’s Largest Hotel Chain OYO Set to Expand Into Britain
Marking its first expansion outside of Asia, the franchiser said it plans to invest 40 million pounds ($53 million) to launch in 10 UK cities over the next 18 months through a smartphone-based service aimed at both franchise owners and guests.
OYO, India’s fastest growing hotel chain, is set to shake up Britain’s budget accommodation market with a high-tech franchising and marketing strategy to sign up 300 independent hotels by the end of 2019, its founder told Reuters on Wednesday.
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