Business
IMG Targets Indian Sports
IMG is also behind the Indian Premier League.
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| Sports marketing giant IMG Worldwide is teaming up with India’s Reliance to develop India’s sporting talent. The venture called IMG Reliance, according to a press release, aims to “provide and operate world class infrastructure and coaching facilities in the country to unlock India’s sporting potential and; to create and operate major sports and entertainment assets in the country.”
Reliance Chairman Mukesh Ambani said, “Development of sports and the sporting culture is a social imperative for India in the 21st Century. World-class infrastructure, frugal engineering, technology and scientific coaching are an integral part of development of today’s sporting talent globally. IMG has an enviable track record of leveraging these aspects and identifying, training and developing champion talent across disciplines. With IMG’s five decade experience, we are embarking on an exciting journey to transform the sporting fabric in the country.” The venture is expected to develop India’s soccer and basketball leagues. IMG is also behind the Indian Premier League. |