Bigger India
IKEA Bets On Indians’ Love For Food To Sell Furniture
Globally, food accounts for 5% to 10% of Ikea’s sales and this could be significantly higher in India, said a top official.
Ikea, the world’s largest furniture retailer, expects its restaurant business to drive higher footfalls at its stores in India, a sharp contrast to other markets where customers flock in to buy its popular ready-to-assemble products.