Bigger India
I&B and Ministry of Tourism ministry sign MoU to give film tourism a fillip
The Ministry of Information and Broadcasting and the Ministry of Tourism has signed a MoU to provide strong support for Film Tourism to give a fillip to the “Incredible India” campaign.
It all began in the 60s with Raj Kapoor’s Sangam, which was perhaps the first mainstream film to be shot in Switzerland. This was followed by a series of destination films such as An Evening in Paris (1967) and Love in Tokyo (1966). Popularised by Bollywood, many picturesque locations across the globe became a part of the tourism radar for Indians. India Inc now wants to use the medium to promote Indian locales.