Bigger India

Film Tourism A $3 Billion Opportunity For India

Film tourism has a scope to generate $3 billion by 2022 in India as there is potential for up to 1 million film tourists to visit the country by 2022.

What is common between Spain and Ladakh? Answer lies in a multi-fold increase in tourism after release of films like ‘Zindagi Na Milegi Dobara’ and ‘3 Idiots’.

Cinema today plays a significant role in an individual’s life and in some form or manner influences their decision making. Film tourism is also a concept conceived from the influential value a film creates in an individual’s mind. Like the desire of an individual to wear the similar brand and style of clothes used by the lead cas ..


Read it at Economic Times

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