Film Tourism A $3 Billion Opportunity For India
Film tourism has a scope to generate $3 billion by 2022 in India as there is potential for up to 1 million film tourists to visit the country by 2022.
What is common between Spain and Ladakh? Answer lies in a multi-fold increase in tourism after release of films like ‘Zindagi Na Milegi Dobara’ and ‘3 Idiots’.
Cinema today plays a significant role in an individual’s life and in some form or manner influences their decision making. Film tourism is also a concept conceived from the influential value a film creates in an individual’s mind. Like the desire of an individual to wear the similar brand and style of clothes used by the lead cas ..