Bigger India
Facebook Starts Labeling Political Ads In India As Election Looms
Indian political advertisers have been required to verify their identity and location with Facebook since December.
As hundreds of millions of Indians prepare to vote in a new government this year, Facebook is making sure its users in the country know political ads when they see them.
Starting Thursday, Facebook (FB) users in India will see disclaimers on ads that feature politicians, parties, elections or particular pieces of legislation, the company announced.