Bigger India
Ayurveda: The 5,000-year-old secret to looking your best
From resolving breakouts to glossing up lacklustre hair, the ancient Indian healing practice of Ayurveda is revolutionising today’s beauty industry
Skincare trends come thick and fast these days – and seem to evaporate just as speedily. But could a 5,000-year-old philosophy be the key to resolving acne breakouts as well as early-onset wrinkles?
Ayurveda, the ancient Indian wellbeing practice, is now, several millennia after it was first developed, having a beauty moment. Key names including Rituals, which has just launched The Ritual of Ayurveda, and newer brands such as Mauli and Samaya – all formulated according to Ayurvedic principles – are big beauty news, and are starting to hit the high street.