Apple’s New India Chief Pursues Aggressive Strategy to Revive Cold IPhone Sales
Despite recent claims to the contrary, the new head of Apple's India operations, ex-Singapore executive Michel Coulomb, is reportedly pursuing an aggressive strategy to save iPhone sales in the country, which have dwindled to just 1 percent of the local phone market.
Coulomb was the one responsible for kicking out three sales executives in June, Bloomberg said on Monday, citing multiple sources. He then spent three days with senior workers from across the country at the company’s sales and marketing headquarters in Gurugram, where he unveiled a strategy to fix iPhone sales.
This includes signing better third-party retail deals with higher sales targets, overhauling relationships with independents, launching long-planned first-party stores, and offering apps and services that better address Indians.