Bigger India
ShareChat: India’s Homegrown Rival To WhatsApp
It's a weekday afternoon in India, and some eight million people are venting about love and heartache on a popular local social network.
“Sometimes, I feel everyone in India is going through a breakup,” says Farid Ahsan, one of the founders of ShareChat, India’s fastest growing social media platform in local languages.
Scroll through the Hindi language stream of the three-year-old app’s busy Instagram-like feed and you cannot miss the flood of images, videos and words on lost love and broken hearts.