Bigger India
Small-town Indians Are The New Globetrotters
Some 30-40% of business for both online and offline tour operators, such as Thomas Cook, SOTC and MakeMyTrip, now comes from tier II and III towns
Cash in hand and family in tow, small town India’s on the move like never before. Travellers across age groups from small towns in India are increasingly opting for a foreign holiday to destinations such as Dubai, Europe and South East Asia, driving growth and sales for travel operators. Some 30-40% of business for both online and offline tour operators, such as Thomas Cook, SOTC and MakeMyTrip, now comes from tier II and III towns, the companies said.