Bigger India
Tourism Australia targets AUD 1.9 bn overnight visitor spend from India by 2020
Indian travellers spent 15.5 million nights in Australia, with an average length of stay for all the Indian visitors being 57 nights, while the length of Indian leisure visitors attained a mark of 45 nights.
Tourism Australia has achieved its target of receiving 3,00,000 Indian visitors much ahead of its time in 2017, a target set for 2020. The Australian Government agency in its analysis about the Indian market stated that the country received a total of 302,655 Indian visitors for the year ended December 2017, thereby marking a rise of 15.4% compared to the same period last year. Tourism Australia is expecting about 3,68,000 Indian visitors to the country in FY2019-20 with a growth of 9.1%.
Talking the potential of the Indian market for Australia, Brent Anderson, Regional General Manager, South & South East Asia, Tourism Australia, said that India currently is the eighth largest inbound market for arrivals for December 2017, and they are looking at India to rank on the fifth position by 2025.