Sony Hopes To Double Revenues From KBC 5

Mumbai: The fifth season of Kaun Banega Crorepati (KBC 5) is expected to fetch Sony Entertainment Television around Rs 200 crore this year, almost double of what the channel earned in the previous season. The channel has roped in Cadbury as the presenting sponsor and Idea Cellular as the telecom partner for the quiz show, which goes on air on August 15. The associate sponsors on board are Samsung Smart TV, Maruti, Pepsi, Just Dial, Hero MotoCorp and Axis Bank. Cadbury India paid around Rs 25 crore for presenting sponsorship, while Idea Cellular paid nearly Rs 35 crore. Each associate sponsor has paid between Rs 16 and 18 crore for 60 seconds of commercials during each episode, according to media buyers.