India has become the largest market in Asia in terms of food sales for Starbucks, the world’s biggest coffee retailer, its chief executive officer said.
Tata Starbucks, the 50:50 joint venture between Starbucks Coffee Company and Tata Global BeveragesBSE -0.99 % in India, wants to increase its food play in the country by micro-localising cuisines, apart from benchmarking its expansion by taking into account not just coffee cafes but also quick-service restaurants, CEO Sumitro Ghosh said .