OYO, India’s fastest growing hotel chain, is set to shake up Britain’s budget accommodation market with a high-tech franchising and marketing strategy to sign up 300 independent hotels by the end of 2019, its founder told Reuters on Wednesday.
OYO, India’s fastest growing hotel chain, is set to shake up Britain’s budget accommodation market with a high-tech franchising and marketing strategy to sign up 300 independent hotels by the end of 2019, its founder told Reuters on Wednesday.