The exuberance in the online food delivery sector is starting to resemble the go-go days of 2015. The latest to join the so-called food tech bandwagon is Deliveroo, the UK startup valued at $2 billion which is preparing to launch locally, sources close to the matter said.
One of the best funded European startups, Deliveroo is in the process of hiring a country head along with setting up a full-fledged team in India, two people aware of the development said. Backed by Fidelity and T Rowe Price, among others, a bunch of other investors will compete with local players like Swiggy and Zomato as well as the relatively new entrant UberEats. Uber’s local rival Ola also re-entered the crowded category by acquiring Foodpanda from Delivery Hero just recently.