Cash in hand and family in tow, small town India’s on the move like never before. Travellers across age groups from small towns in India are increasingly opting for a foreign holiday to destinations such as Dubai, Europe and South East Asia, driving growth and sales for travel operators. Some 30-40% of business for both online and offline tour operators, such as Thomas Cook, SOTC and MakeMyTrip, now comes from tier II and III towns, the companies said.