IKEA has just brought in the man who was heading its largest market to kickstart its newest one.
Peter Betzel, till recently heading the furniture retailer’s business in Germany, will now take charge of operations in Asia’s third-largest economy, the company said in a statement on March 12. Betzel takes over from Juvencio Maeztu, who helped set up IKEA’s India business and is now moving to a global role as its CFO and deputy CEO.