It all began in the 60s with Raj Kapoor’s Sangam, which was perhaps the first mainstream film to be shot in Switzerland. This was followed by a series of destination films such as An Evening in Paris (1967) and Love in Tokyo (1966). Popularised by Bollywood, many picturesque locations across the globe became a part of the tourism radar for Indians. India Inc now wants to use the medium to promote Indian locales.