Little India: Overseas Indian, NRI, Asian Indian, Indian American

First Kendall, Now Kim; Vogue India Faces Backlash For Featuring Kardashian Sisters

Kim Kardashian at the Los Angeles premiere of 'The Promise' held at the TCL Chinese Theatre in Hollywood, USA on April 12, 2017.

This would be the seventh time reality star Kim Kardashian is on the cover of Vogue magazine, and the first time she is the Vogue India cover girl, a news that has not gone down well with many netizens.

Vogue shared pictures from the star’s photoshoot on Instagram where the fashion influencer is seen styled by Anaita Shroff Adajania in a beige lehenga with gota work, a red sari dress, a plain gold shimmer number and black satin gown.

The 37-year-old celebrity shot for these photos in Los Angeles. Vogue quoted her as saying: “The saris, the jewelry, the clothes—everything was so beautiful! I told my show that we have to figure out how to get to India.”

A post shared by VOGUE India (@vogueindia) on

A post shared by VOGUE India (@vogueindia) on

A post shared by VOGUE India (@vogueindia) on

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While many praised the photographs and the general look and feel of the dresses she wore, the magazine faced backlash for not featuring a South Asian model instead, just as it did when it featured Kim’s half-sister Kendall on their cover last May.

Netizens tweeted:

Some of them did post comments in the defense of Vogue and the Kardashian sisters:

When the magazine faced a similar predicament over its decision to feature Kendall Jenner on the cover last year, they released a statement, saying: “In the last 10 years, Vogue India has had only 12 international covers, including Kendall Jenner in 2017. Therefore, statistically, 90% of our covers are Indian! And we are proud of that. India has given the world so many beautiful faces to admire. After all, we are Vogue, an international brand, and we want to give the love back by featuring some of the best international celebrities on our covers. Occasionally!”

Kim Kardashian started as a personal assistant to former reality star, Paris Hilton. She told Vogue India in an exclusive interview about the makings of a social media sensation: “I thought I was just going to run my clothing store. I didn’t think [the reality show] would go beyond season 1 or 2. And then as things were happening, my mom and I were so excited. We didn’t even know what we were starting, but we knew we were in it together. We definitely made so many mistakes.”

She also gives advice to young women entrepreneurs in the magazine: “Don’t give your name away. Stand your ground on being an owner in your company.”