Dharmendra Rao, owner of a successful business that manufactures oil pumps, lives with his family in a 6,000-square-foot apartment in one of the many monolithic towers that have sprung up on pastureland in this booming satellite city south of New Delhi.
Thinking that his address lacked a certain panache, Rao came to a luxury hotel this week to hear a half-hour sales pitch for luxury condos bearing a far more recognizable brand: the Trump Towers.
“The Trump name means exclusivity,” Rao said after leaving the sales office in Gurgaon, clutching a black tote bag filled with floor plans for apartments that cost up to $1.5 million.