Coulomb was the one responsible for kicking out three sales executives in June, Bloomberg said on Monday, citing multiple sources. He then spent three days with senior workers from across the country at the company’s sales and marketing headquarters in Gurugram, where he unveiled a strategy to fix iPhone sales.
This includes signing better third-party retail deals with higher sales targets, overhauling relationships with independents, launching long-planned first-party stores, and offering apps and services that better address Indians.