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| The
New Face of the Silicon Age
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By
Daniel H Pink |
| How India became the
world’s computer capital. |
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Meet the pissed-off programmer. If
you've picked up a newspaper in the
last six months, watched CNN, or even
glanced at Slashdot, you've already
heard his anguished cry.
He's the guy - and, yeah, he's usually
a guy - launching Web sites like yourjobisgoingtoindia.com
and nojobsforindia.com. He's the guy
telling tales - many of them true, a
few of them urban legends - about American
programmers being forced to train their
Indian replacements.
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Because
of him, India's commerce and industry
minister flew to Washington in June to
assure the Bush administration that Indian
coders were not bent on destroying American
livelihoods.
And for the past year, he's the guy who's
been picketing corporate outsourcing conferences,
holding placards that read WILL CODE FOR
FOOD will code for food and chanting,
"Shame, shame, shame!"
Now meet the cause of all this fear and
loathing: Aparna Jairam of Mumbai. She's
33 years old. Her long black hair is clasped
with a barrette. Her dark eyes are deep-set
and unusually calm.
She has the air of the smartest girl
in class - not the one always raising
her hand and shouting out answers, but
the one who sits in back, taking it all
in and responding only when called upon,
yet delivering answers that make the whole
class turn around and listen.
In 1992, Jairam graduated from India's
University of Pune with a degree in engineering.
She has since worked in a variety of jobs
in the software industry and is now a
project manager at Hexaware Technologies
in Mumbai, the city formerly known as
Bombay. Jairam specializes in embedded
systems software for handheld devices.
She leaves her two children with a babysitter
each morning, commutes an hour to the
office, and spends her days attending
meetings, perfecting her team's code,
and emailing her main client, a utility
company in the western US. Jairam's annual
salary is about $11,000 - more than 22
times the per capita annual income in
India.
Aparna Jairam isn't trying to steal your
job. That's what she tells me, and I believe
her. But if Jairam does end up taking
it - and, let's face facts, she could
do your $70,000-a-year job for the wages
of a Taco Bell counter jockey - she won't
lose any sleep over your plight. When
I ask what her advice is for a beleaguered
American programmer afraid of being pulled
under by the global tide that she represents,
Jairam takes the high road, neither dismissing
the concern nor offering soothing happy
talk. Instead, she recites a portion of
the 2,000-year-old epic poem and Hindu
holy book the Bhagavad Gita: "Do
what you're supposed to do. And don't
worry about the fruits. They'll come on
their own."
This is a story about the global economy.
It's about two countries and one profession
- and how weirdly upside down the future
has begun to look from opposite sides
of the globe. It's about code and the
people who write it. But it's also about
free markets, new politics, and ancient
wisdom - which means it's ultimately about
faith. |
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Our story begins beside the
murky waters of the Arabian Sea. I've come
to Mumbai to see what software programmers
in India make of the anti-outsourcing hubbub
in the US.
Mumbai may not have as many coders per
square foot as glossier tech havens like
Bangalore and Hyderabad, but there's a lot
more real life here.
Mumbai is India's largest city - with
an official population of 18 million and
an actual population incalculably higher.
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It's a sweltering, magnificent,
teeming megalopolis in which every human
triumph and affliction shouts at the top
of its lungs 24 hours a day.
Jairam's firm, Hexaware, is located in
the exurbs of Mumbai in a district fittingly
called Navi Mumbai, or New Mumbai. To get
there, you fight traffic thicker and more
chaotic than rush hour in hell as you pass
a staggering stretch of shantytowns. But
once inside the Millennium Business Park,
which houses Hexaware and several other
high tech companies, you've tumbled through
a wormhole and landed in northern Virginia
or Silicon Valley. The streets are immaculate.
The buildings fairly gleam. The lawns are
fit for putting. And in the center is an
outdoor café bustling with twentysomethings
so picture-perfect I look around to see
if a film crew is shooting a commercial.
Hexaware's headquarters, the workplace
of some 500 programmers (another 800 work
at a development center in the southern
city of Chennai, and 200 more are in Bangalore),
is a silvery four-story glass building chock-full
of blond-wood cubicles and black Dell computers.
In one area, 30 new recruits sit through
programming boot camp; down the hall, 25
even newer hires are filling out HR forms.
Meanwhile, other young people - the average
age here is 27 - tap keyboards and skitter
in and out of conference rooms outfitted
with whiteboards and enclosed in frosted
glass. If you pulled the shades and ignored
the accents, you could be in Santa Clara.
But it's the talent - coupled with the ridiculously
low salaries, of course - that's luring
big clients from Europe and North America.
The coders here work for the likes of Citibank,
Deutsche Leasing, Alliance Capital, Air
Canada, HSBC, BP, Princeton University,
and several other institutions that won't
permit Hexaware to reveal their names.
Jairam works in a first-floor cubicle that's
unadorned except for a company policy statement,
a charcoal sketch, and a small statue of
Ganesh, the elephant-headed Hindu god of
knowledge and obstacle removal. Like most
employees, Jairam rides to work aboard a
private bus, one in a fleet the company
dispatches throughout Mumbai to shuttle
its workers to the office. Many days she
eats lunch in the firm's colorful fourth-floor
canteen. While Hexaware's culinary offerings
don't measure up to Google's celebrity chef
and gourmet fare, the food's not bad - chana
saag, aloo gobi, rice, chapatis - and the
price is right. A meal costs 22 rupees,
about 50 cents.
After lunch one Tuesday, I meet in a conference
room with Jairam and five colleagues to
hear their reactions to the complaints of
the Pissed-Off Programmer. I cite the usual
statistics: 1 in 10 US technology jobs will
go overseas by the end of 2004, according
to the research firm Gartner. In the next
15 years, more than 3 million US white-collar
jobs, representing $136 billion in wages,
will depart to places like India, with the
IT industry leading the migration, according
to Forrester Research. I relate stories
of American programmers collecting unemployment,
declaring bankruptcy, even contemplating
suicide - because they can't compete with
people willing to work for one-sixth of
their wages.
The six Hexawarians are sympathetic but
unmoved. They disagree with the very premise
that cheap labor is hurting the US. And
they think it's somewhat laughable that,
because things aren't going exactly our
way, ordinarily change-infatuated Americans
are suddenly decrying change. "Back
in the US, it's all about cheap, cheap,
cheap. It's not only about India being cheap.
It's quality services," says Jairam's
colleague Kavita Samudra, who works on applications
for the airline industry. "The fact
that they're getting a quality product is
why people are coming to us."
Ritesh Maniar reminds me that Hexaware has
scored a Level 5 rating from Carnegie Mellon's
Software Engineering Institute, the highest
international standard a software company
can achieve. The others are quick to note
that, of the 70 or so companies in the world
that have earned this designation, half
are from India. Over several days, here
and at other companies, I hear this factoid
repeated like a campaign talking point.
Translation: We're not just cheaper, we're
better.
And that, they say, is good for everyone.
Maniar, a senior technical architect, describes
one American client: "We helped them
become process-oriented, which they were
not before. They were spending again and
again on the same thing. We explained the
process that we follow, because we would
like to bring them up to our standards."
"Don't you think we're helping the
US economy by doing the work here?"
asks an exasperated Lalit Suryawanshi. It
frees up Americans to do other things so
the economy can grow, adds Jairam.
What begins to seep through their well-tiled
arguments about quality, efficiency, and
optimization is a view that Americans, who
have long celebrated the sweetness of dynamic
capitalism, must get used to the concept
that it works for non-Americans, too. Programming
jobs have delivered a nice upper-middle-class
lifestyle to the people in this room. They
own apartments. They drive new cars. They
surf the Internet and watch American television
and sip cappuccinos. Isn't the emergence
of a vibrant middle class in an otherwise
poor country a spectacular achievement,
the very confirmation of the wonders of
globalization - not to mention a new market
for American goods and services? And if
this transition pinches a little, aren't
Americans being a tad hypocritical by whining
about it? After all, where is it written
that IT jobs somehow belong to Americans
- and that any non-American who does such
work is stealing the job from its rightful
owner?
Maybe these US programmers should simply
adjust. That's what Indian textile workers
did when their country's government opened
its quasi-socialistic economy in 1991, says
Jairam. Some people lost jobs. They complained,
but they found something else to do. Maniar
uncorks an aphorism that he doesn't realize
I've heard 8,000 times before (in part because
American white-collar workers have long
said it to their blue-collar compadres)
- and that I don't realize I'll hear several
times again during my stay: "There's
nothing permanent except change."
Back in the US, you can feel the rage.
Application developer Mike Emmons of Longwood,
Florida, for example, is running for Congress
on a platform that calls for the end of
outsourcing. Emmons also wants to curtail
temporary work visas for immigrant programmers,
such as the always controversial H1-B and
its stealthier counterpart, the L-1, which
he says have cost him and other American
programmers their jobs. "These cats
will lie through their teeth," Emmons
says, referring to incumbent members of
Congress like the one he's trying to oust.
"They're using immigration to reduce
the wages of Americans." Other programmers,
once resolutely go-it-alone apolitical types,
have formed advocacy groups with righteous
names like the Rescue American Jobs Foundation,
the Coalition for National Sovereignty and
Economic Patriotism, and the Organization
for the Rights of American Workers.
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One such group has adopted
a friendlier title, the Information Technology
Professional Association of America. But
its founder, 37-year-old Scott Kirwin,
voices the same indignation. "I'm
very pissed off," he tells me over
lunch in Wilmington, Delaware, where he
lives. "I want to make people aware
of what's going on with outsourcing."
Kirwin was a latecomer to the IT world.
After college, he lived in Japan for five
years, then returned to the States hoping
to join the US Foreign Service. |
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he and his wife moved to Wilmington, her
hometown, and he took a job at a tech
support company outside Philadelphia,
where he learned Visual Basic.
Kirwin discovered that he loved programming
and did it well. By 2000, he was working
at J.P. Morgan in Newark, Delaware, providing
back-office database services for the
firm's bankers around the world. But after
Morgan merged with Chase, and the bloom
left the boom, the combined firm decided
to outsource the responsibilities of Kirwin's
department to an Indian company. For nine
months, he worked alongside three Indian
programmers, all on temporary visas, teaching
them his job but expecting to stick around
as a manager when the work moved to India.
Last March, Kirwin got his pink slip.
The experience did more than capsize
his work life. It battered his belief
system. He's long espoused the virtues
of free trade. He says that he supported
Nafta and that for 12 years he's subscribed
to The Economist, a hymnal in the free
trade church. But now he's questioning
core beliefs. "These are theories
that have really not been tested and proven,"
he says. "We're using people's lives
to do this experiment - to find out what
happens."
"I'm not religious," he tells
me. "But I believe that everyone
has to have faith in one thing. And my
faith has been in the American system."
That conviction is weakening. "Politicians
are not aware of the problem that information
workers are facing here. And it's not
just the IT people. It's going to be anybody.
That really worries me. Where does it
stop?"
Seventy miles up the Northeast Corridor
is a politician who is asking that very
question - and who, in the process, has
become something of a folk hero to programmers
like Kirwin. Shirley Turner represents
the 15th District in the New Jersey State
Senate. In 2002, Turner learned that eFunds,
the company that administers electronic
benefits cards for the state's welfare
recipients, had moved its customer service
jobs from the US to a call center in Mumbai.
She was stunned that the jobs were going
overseas - and that taxpayer dollars were
funding the migration. So Turner introduced
legislation to ban the outsourcing of
any state contracts to foreign countries.
Word of Turner's actions rippled across
the Internet. Over the last year, she
says, she's received more than 2,000 letters
and emails from around the country - mostly
from programmers. "I had no idea
what these people were going through with
outsourcing in the private sector,"
Turner told me at her district office
in Ewing, New Jersey, just outside Trenton.
Turner's bill passed the state senate
by a 40-to-0 vote. But it got bottled
up in the assembly, thanks to the efforts
of Indian IT firms and their powerhouse
Washington, DC, lobbying firm, Hill &
Knowlton. However, eFunds, chastened by
the bad publicity and eager for more state
contracts, moved its call center from
Mumbai to Camden, New Jersey. And this
former small-time civil servant found
herself articulating what might be the
political philosophy of the Pissed-Off
Programmer.
Turner's office is decorated in early
politico. Framed pieces of legislation
hang on the wall. Large New Jersey and
US flags stand behind her imposing desk.
Her credenzas are crammed with photos
of herself rubbing shoulders with various
dignitaries, including three shots of
her clasping hands with Bill Clinton.
She's good at what she does - so smart
and likable that she can make what many
would consider retrograde views sound
eminently reasonable. After talking to
her for 10 minutes, I think, if Ross Perot
had picked her as his running mate, he
might have had a shot.
"We can't stop globalization,"
Turner says. But outsourcing, especially
now, amounts to "contributing to
our own demise." When jobs go overseas,
governments lose income tax revenue -
and that makes it even harder to assist
those who need a hand. Losing IT jobs
has particularly frightful consequences.
In a jittery world, "it's really
foolish for us to become so dependent
on any foreign country for those kinds
of jobs," she says. What's more,
she continues, it imperils the US middle
class. "If we keep going in this
direction, we'll have just two classes
in our society - the very, very rich and
the very, very poor. We're going to look
like some of the countries we're outsourcing
to."
Her solution is simple: America first.
Support American firms. Put Americans
back to work. And only then, after we
reach full employment, will outsourcing
be an acceptable option. "If we can't
take care of our own first, we shouldn't
be looking to take care of other people
around the world," she says. "If
you're a parent, you don't take care of
everybody on the block before you make
sure your own children have their basic
needs met."
It all sounds so 20 years ago - when
the threat to economic prosperity and
national sovereignty was not Indian coders
but Japanese autoworkers. Back then, the
predictions were equally alarmist - the
"hollowing out" of America,
people called it. And the prescriptions
were equally blunt - trade sanctions and
"Buy America" campaigns.
So I toss a slur across her desk. I call
her a protectionist.
"Oh, and I'm proud of it," she
responds. "I wear that badge with
honor. I am a protectionist. I want to
protect America. I want to protect jobs
for Americans."
"But isn't part of this country's
vitality its ability to make these kinds
of changes?" I counter. "We've
done it before - going from farm to factory,
from factory to knowledge work, and from
knowledge work to whatever's next."
She looks at me. Then she says, "I'd
like to know where you go from knowledge."
Another day, another global menace. Today
I'm at Patni, the software company where
Aparna Jairam worked for two years in
the late '90s. Patni's headquarters sits
in another section of Mumbai - and as
at Hexaware, the contrast between inside
and outside is stark. Its interior is
Silicon Valley circa 1999 - curvy door
handles, funky chairs, a rooftop patio,
and a pool table. But when I glance out
an office window, just beyond the sidewalk
I see a family living in a makeshift dwelling
of plywood and tattered plastic.
Patni differs from Hexaware in a few
important ways. For starters, it's bigger.
Patni is India's sixth-largest software
and services exporter; Hexaware ranks
18th. Patni employs about 6,500 people
in offices all over the world and has
a long-standing relationship with GE and
a $100 million investment from the venture
capital firm General Atlantic Partners.
It also has a more secretive atmosphere.
I'm not allowed to ask certain questions
(including how much money the workers
earn). When I set up my tape recorder
for interviews, my ever present Patni
minder pulls out his own tape recorder.
Although security cameras abound, I'm
not allowed on certain floors unless Patni's
director of security accompanies me.
Yet for all this muscle-flexing, Patni
remains a relative pipsqueak. Its 2002
revenue was about $188 million. That same
year, the American IT firm EDS hauled
in revenue of $21.5 billion. There's something
adolescent about Patni - indeed, about
many Indian IT firms. They're growing
quickly, but they still don't quite seem
like full-fledged adults. From an Indian
perspective, though, this moment is understandably
invigorating. The country now has the
second-fastest-growing economy in the
world. Within four years, IT outsourcing
will be a $57 billion annual industry
- responsible for 7 percent of India's
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But from an American perspective, the
threat this poses seems pretty meager.
A $57 billion market represents about
0.5 percent of US GDP. And for added perspective,
it's important to continue looking out
those windows. India has a long way to
go. Nearly a quarter of the country lives
in poverty.
The telecommunications infrastructure
is subpar. And modernity stands just steps
away from ancient animosities.
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The week I was in Mumbai,
global business guru and former MIT dean
Lester Thurow was in town trumpeting the
possibilities of "Brand India"
- as militants planted bombs in taxis
and killed 53 people.
Nonetheless, as with all adolescents,
through the gangliness and overconfidence
you can glimpse the contours of the future.
Patni's hallways are filled with the air
of inevitability. Project manager Aditya
Deshmukh worked in Baltimore and New Jersey
for three years but has no desire to return
to the States; India's where the action
is.
More than half of the Fortune 500 companies
are already outsourcing work to India.One
reason: Nearly every educated person here
speaks English. For India - especially
in its competition with China, where few
have mastered Western languages - English
is the killer app. This company and this
industry will undoubtedly grow bigger,
stronger, and smarter. That represents
a threat to the status quo in the US.
But such threats are an established pattern
in our history. As Deshmukh reminds me
before I have a chance to cover my ears
and flee, "Change is the only constant."
A century ago, 40 percent of Americans
worked on farms. Today, the farm sector
employs about 3 percent of our workforce.
But our agriculture economy still outproduces
all but two countries. Fifty years ago,
most of the US labor force worked in factories.
Today, only about 14 percent is in manufacturing.
But we've still got the largest manufacturing
economy in the world - worth about $1.9
trillion in 2002. We've seen this movie
before - and it's always had a happy ending.
The only difference this time is that
the protagonists are forging pixels instead
of steel. And accountants, financial analysts,
and other number crunchers, prepare for
your close-up. Your jobs are next. After
all, to export sneakers or sweatshirts,
companies need an intercontinental supply
chain. To export software or spreadsheets,
somebody just needs to hit Return.
What makes this latest upheaval so disorienting
for Americans is its speed. Agriculture
jobs provided decent livelihoods for at
least 80 years before the rules changed
and working in the factory became the
norm. Those industrial jobs endured for
some 40 years before the twin pressures
of cheap competition overseas and labor-saving
automation at home rewrote the rules again.
IT jobs - the kind of high-skill knowledge
work that was supposed to be our future
- are facing the same sort of realignment
after only 20 years or so. The upheaval
is occurring not across generations, but
within individual careers. The rules are
being rewritten while people are still
playing the game. And that seems unjust.
Couple those changed rules with the ham-fisted
public relations of the American companies
doing the outsourcing and it's understandable
why programmers are so pissed. It makes
sense that they're lashing out at the
H1-B and L-1 visas. US immigration policies
are a proxy for forces that are harder
to identify and combat. It's easier to
attack visible laws than it is to restrain
the invisible hand. To be sure, many of
these policies, especially the L-1, have
been abused. American programmers have
done an effective job of highlighting
these abuses - and during an election
year, Congress will likely enact some
reforms. But even if these visa programs
were eliminated altogether, not much would
change in the long run.
Patni's head of human resources, Miland
Jadhav, compares the Pissed-Off Programmers'
efforts to the protests that greeted Pizza
Hut's arrival in India. When the chain
opened, some people "went around
smashing windows and doing all kinds of
things," but their cause ultimately
did not prevail. Why? Demand. "You
cannot tell Indian people to stop eating
at Pizza Hut," he says. "It
won't happen." Likewise, if some
kinds of work can be done just as well
for a lot cheaper somewhere other than
the US, that's where US companies will
send the work. The reason: demand. And
if we don't like it, then it's time to
return our iPods (assembled in Taiwan),
our cell phones (manufactured in Korea),
and our J. Crew shirts (sewn in Indonesia).
We can't have it both ways.
Still, if you're 61 years old, it makes
sense to borrow a page from Charlie Chaplin
and try to throw a wrench into the machine.
John Bauman is 61 years old. More than
a year ago, Northeast Utilities fired
Bauman and 200 other IT consultants. From
his home in Meriden, Connecticut, he created
the Organization for the Rights of American
Workers. The mission: to protest H1-B
and L-1 visas. He feels that if he can
slow things down, he stands a chance.
When I speak to him by phone one afternoon,
I offer the standard defense of globalization
and free trade - that they disrupt in
the short term but enrich over time. But
it's hard to make this argument with much
gusto to a man who, faced with his unemployment
benefits running out, had to take a temporary
job delivering boxes for FedEx. The invisible
hand is giving him the finger. A compassionate
society must somehow help its John Baumans.
But the rest of us, like it or not, will
have to adjust. The hints about how to
make this adjustment are evident at Patni.
As I meet programmers and executives,
I hear lots of talk about quality and
focus and ISO and CMM certifications and
getting the details right. But never -
not once - does anybody mention innovation,
creativity, or changing the world. Again,
it reminds me of Japan in the '80s - dedicated
to continuous improvement but often at
the expense of bolder leaps of possibility.
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And therein lies the opportunity
for Americans. It's inevitable that certain
things - fabrication, maintenance, testing,
upgrades, and other routine knowledge work
- will be done overseas. But that leaves
plenty for us to do.
After all, before these Indian programmers
have something to fabricate, maintain, test,
or upgrade, that something first must be
imagined and invented.
And these creations must be explained to
customers and marketed to suppliers and
entered into the swirl of commerce in a
fashion that people notice, all of which
require aptitudes that are more difficult
to outsource - imagination, empathy, and
the ability to forge relationships.
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After a week in India, it
seems clear that the white-collar jobs with
any lasting potential in the US won't be
classically high tech. Instead, they'll
be high concept and high touch.
Indeed, Kirwin, the programmer in Delaware,
partly confirms my suspicion. After he lost
his job at J.P. Morgan, he collected unemployment
for three months before he found a new job
at a financial services company he prefers
not to name. He's now an IT designer, not
a programmer. The job is more complex than
merely cranking code. He must understand
the broader imperatives of the business
and relate to a range of people. "It's
more of a synthesis of skills," he
says, rather than a commodity that can be
replicated in India.
Kirwin still believes the job is "offshorable,"
though I'm less certain. And he's earning
less than he did at J.P. Morgan, though
the downturn is much to blame for that,
as it is for at least part of the broader
anxiety that programmers are feeling.
But Kirwin does begin to address Senator
Turner's question. Back in New Jersey, she
introduced what appeared to be an unanswerable
riddle: What comes after knowledge? The
answer, perhaps, is an update of the slogan
that appears in giant steel-and-neon letters
on the Trenton Bridge, just a few miles
from Turner's office. That slogan, affixed
to the bridge in 1935 to proclaim the region's
manufacturing strength, reads TRENTON MAKES
- THE WORLD TAKES. Now that the rest of
the world is acquiring knowledge, and we're
moving to work that is high concept and
high touch, where innovation is essential
but the path from breakthrough to commodity
is swift, the more appropriate slogan -
of both admonition and possibility - might
be this: AMERICA DISCOVERS. THE WORLD DELIVERS.
It's a soggy, breezy Saturday afternoon
- and I'm hanging out with Aparna Jairam
and her husband, Janish, in their comfortable
sixth-floor flat in suburban Mumbai. Janish,
who also works in the IT industry, is a
genial fellow whose laid-back friendliness
nicely complements his wife's quiet intensity.
We're drinking tea, eating vadas, and discussing
the future.
"Someday," Janish says, "another
nation will take business from India."
Perhaps China or the Philippines, which
are already competing for IT work.
"When that happens, how will you respond?"
I ask.
"I think you must have read Who Moved
My Cheese?" Aparna says to my surprise.
Janish gets up from the couch, and to my
still greater surprise, pulls a copy from
the bookshelf. Who Moved My Cheese? is,
of course, one of the best-selling books
of the past decade. It's a simpleminded
- and, yes, cheesy - parable about the inevitability
of change. The book (booklet is more like
it - the $20 hardcover is roughly the length
of this article) is a fable about two mouselike
critters, Hem and Haw, who live in a maze
and love cheese. After years of finding
their cheese in the same place every day,
they arrive one morning to discover that
it's gone. Hem, feeling victimized, wants
to wait until somebody puts the cheese back.
Haw, anxious but realistic, wants to find
new cheese. The moral: Be like Haw.
Janish gave Aparna a copy of the book for
their wedding anniversary last year. (He
inscribed it, "I am one cheese which
won't move.") She read it on a Hexaware
commuter bus one morning and calls it "superb."
The lesson for Aparna was clear: The good
times for Indian IT workers won't last forever.
And when those darker days arrive, "We
should just keep moving with the times and
not be cocooned in our little world. That's
the way life is." Or as Haw more chirpily
explains to his partner, "Sometimes,
Hem, things change and they are never the
same. This looks like one of those times.
That's life! Life moves on. And so should
we."
If you're among the pissed off, such advice
- especially coming from talking rodents
chasing cheddar around a maze - may sound
annoying. But it's not entirely wrong. So
if Hem and Haw make you hurl, return to
where Aparna began when I met her that first
day - the sacred text of Hinduism, the Bhagavad
Gita, whose 700 verses many Indians know
by heart.
The Gita opens with two armies facing each
other across a field of battle. One of the
warriors is Prince Arjuna, who discovers
that his charioteer is the Hindu god Krishna.
The book relates the dialog between the
god and the warrior - about how to survive
and, more important, how to live. One stanza
seems apt in this moment of fear and discontent.
"Your very nature will drive you to
fight," Lord Krishna tells Arjuna.
"The only choice is what to fight against."
This article originally appeared in Wired.
Reprinted with permission of the author.
Daniel H. Pink (dp@danpink.com) is author
of Free Agent Nation and the forthcoming
A Whole New Mind.
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