Entertainment
Jugaad in Indian Advertising
The Hindi word Jugaad literally means an improvised or jury-rigged solution. To my mind, Jugaad or the Indian way of improvisation is hilariously summed up in the 2002 TV commercial for Peugeot.
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The Hindi word Jugaad literally means an improvised or jury-rigged solution. To my mind, Jugaad or the Indian way of improvisation is hilariously summed up in the 2002 TV commercial for Peugeot.
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