Arts Entertainment NRI
Photo Credit: Vidya Official Facebook Page
Be it Vidya Vox, who recently released her first EP and rose to fame with her unique Indie music, or the US-based cross-border band, SAMAA, that has fans across the world for its Bollywood covers, Indian-origin singers are taking over YouTube with their sensational creations.
Here are a few YouTube celebrities of Indian origin who are sure to make you hum to their tunes.
1. Vidya Vox
Indian American YouTube sensation, Vidya Iyer, who goes by the name Vidya Vox, released her first EP titled Kuthu Fire earlier his month. Born in Chennai, and raised in Virginia, Vox currently lives in Los Angeles.
Trained in Carnatic music, Vox rose to fame with her unique blending of English music with Indian songs. Her creations like the mashup of Kabira, The Chainsmokers’ Closer, or –, the perfect sync instantly became a hit.
With almost 3.5 million subscribers and more than 255 million views, Vox is one of the fastest rising YouTube stars today.
2. Shirley Sethia
Shirley Setia is a Indo-Kiwi singer from Auckland, New Zealand, who recently made her Bollywood debut with the song, Disco Disco, in the Siddharth Malhotra and Jacqueline Fernandez-starrer, A Gentleman. She became a favourite on the video-sharing platform with her participation in a contest held by recording company T-series on YouTube.
With more than 1.5 million views on her YouTube channel, she has shifted to Mumbai to pursue a career in Bollywood.
3. Jonita Gandhi
This Indo-Canadian singer has sung for popular Bollywood movies, such as Ae Dil Hai Mushkil and Dangal. She was born in New Delhi but grew up in Toronto.
Her passion for singing made her post videos in collaboration with American composer, artist and pianist Aakash Gandhi when she was 17. She gradually started singing Bollywood songs in concerts abroad. On seeing the positive response at these events, she decided to try her luck in Bollywood, and moved back to India. There has been no looking back for her ever since. She is a well-known singer in Bollywood today, and her mashups on YouTube have gathered almost 17 million views. Her growing YouTube channel currently has over 145,000 subscribers.
Siddharth, Ali, Milan, Anshuman, and Allen, who are all alumni of Chai Town, a cappella group from University of Illinois at Urbana-Champaign, formed the US-based band SAMAA after graduation. The five members hail from India, Pakistan and the UAE, and the name of the band represents the first letters of their names.
With their focus on Bollywood covers, they fuse Bollywood music with western pop, giving the songs some quirky beats and a refreshing touch. The band has become extremely popular in a short time.
“Our vision is simple – create music that evokes, entices, and excites! Whether it be us as musicians or the listeners around the world, we want our arrangements to evoke emotions and give goosebumps,” they told Krypton Magazine in an interview.
The YouTube channel of SAMAA has almost a million subscribers and more than 5.5 million views.