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January 2005
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The Gujaratis

by Lavina Melwani

Almost one in five Indian in the United States is Gujarati. Here’s why.

Little India

It is one of the stranger stories of immigration: rooted to their land, their soil and their animals, they nevertheless boarded ships and left for unknown destinations. Yet for all their struggles and prosperity in far-off lands, it was if the Gujaratis had never left their village, their town or their country, for they transported all that they held dear — their way of life, their extended families, their cuisine and their culture into the New World.
You call it having your dhokla — and eating it too!
The Gujaratis comprise a mere 5 percent of the population of India, yet are a force to be reckoned with in the Indian Diaspora, from Africa to the United Kingdom to Canada to the United States. Without a doubt, the Gujaratis constitute the largest ÈmigrÈ group from India. In the United States, they account for an estimated 20 percent of the Indian American population, nearly four times their proportion in India. Their economic clout extends into billions of dollars and they are key players in retail businesses, the diamond industry, and of course the motel industry.
Gujaratis are just about everywhere: If you’ve ever stayed the night at a chain motel or hotel — an ubiquitous part of the landscape from Alabama to Texas to New Jersey—— there was probably a Gujarati behind it. The Gujaratis are overwhelmingly dominant players in the Asian American Hotel Owners Association, whose members have a $ 40 billion stake in the hospitality industry, owning more than 17,000 hotels, with one million rooms representing over 50 percent percent of U.S. economy lodging properties and nearly 35 percent of all hotel properties.
If you’ve ever bought a pair of diamond solitaires or a wedding band for a loved one, then there was probably a Gujarati behind it. The Gujaratis are a multi billion-dollar force in the diamond industry. The Indian Diamond and Color Stone Association began 17 years ago with just 65 companies and today the total export of gem and jewelry to the United States tops $6 billion and the membership at 265 companies. Indian goods account for over two-thirds of the total volume of jewelry sold at retail level in the United States.
If you’ve ever had the sniffles or the flu, there’s a good chance that the doctor you saw hailed from Gujarat. There are thousands of Gujarati physicians across America in almost every medical specialty.
Indeed the sheer number of Gujaratis ensures that they have infiltrated every profession from accounting to filmmaking in America. You most certainly must have bought your gum or a pack of cigarettes or newspaper at a Gujarati-operated newsstand or candy store. And if you’ve bought garments made in India, it is once again very possible that the manufacturers, the shippers and the wholesalers are Gujarati too!

Little India

Dancer Sonali Vyas performing in New York.
In fact, according to some estimates, Gujaratis constitute almost 400,000 of the total Indian population in the United States, and out of that at least a 140,000 go by the name of Patel, a Gujarati name that is as ubiquitous as Smith or Brown in the west. Open a telephone book in New Jersey and you can scroll through pages and pages of Patel.
The story of Gujarati success is repeated in countries around the globe from Africa to England to Canada. What is it in their blood or their history that gave them this spirit of adventure and entrepreneurship to leave their moorings in such vast numbers and set out for foreign shores? Why did they pack up and leave while others stayed? In the thousand villages of Charotar in Gujarat, there is probably not even one from which at least one Patel family has not migrated, and there are some villages where more than half of the Patel families have emigrated.
And having packed up and left, how is it that they — more than any other community of India — keep alive their customs and their traditions, their cuisine and their social values even in alien lands with vastly different mores? The answers lie in the land they left behind.
Gujarat is the birthplace of Dadabhoy Navroji, the grand old man of the freedom fight, Sardar Vallabhbhai Patel, the architect of a united India, and Mahatma Gandhi, the father of the Nation. For Gujaratis, the Mahatma and his ideals hold special place and of course, he was also the most famous NRI of all times, having spent several years in South Africa and leaving his imprint there of nonviolent revolution.
One of the more prosperous states of India, Gujarat with its strategic ports has a long tradition of overseas trade. Gujarati businessmen have been active in Africa since the 13th century, as bankers and moneylenders, and even in the Mughal times Gujarat was a bustling trade center.
The entrepreneurial Gujaratis have been the dominant figures in the Indian populations of Kenya, Uganda, South Africa, as well as Britain even in colonial times. Although tens of thousands of Indian laborers were bought into East Africa to build the railroads, most returned home except for the Gujaratis who stayed on to become small traders.

Little India

The Navratri celebrations are a must stop for New Jersey politicians. Here New Jersey Governor Jim McGreevey and his wife in the Navratri tent with Peter Kothari and Gulshan Grover.
A fascinating history of the Gujaratis can be found on the Matiya Patidar Samaj website, written by the late Ramanbhai Prema, with research from books kept by the Baroths and Vahivanchas. Foreign invasions around AD 1000 had compelled the Kanbi from Leava and Karad villages of the Gujaranvwalla district (presently in Pakistan) to leave Punjab for Gujarat. At that time the Solankis were ruling Gujarat and the land in the taluka of Patlad was uncultivated and granted to the newcomers.
The Kanbis were hard workers and cultivated the land, giving a twelfth portion of the crop to the king. Each village had a headman who collected the crops for the king and kept records of the kingdom on the pat — a log book — and the person who kept these records was known as Patlikh, a name which was shortened to Patal and then to Patel.
The emigration of Patels began in the late 19th and the early 20th century, first to east Africa and then to the rest of the world. Scholars like David Pocock attribute the migration of this agricultural community to factors like famine and plague, as well as the rules of inheritance whereby the property is equally divided amongst all the sons. As the land was divided and subdivided amongst successive generations, the shrinking pie made it necessary to find other means of sustenance for the increasing family in the late 19th and 20th centuries.
At that time there were many work opportunities in East Africa, where most of the migrants initially worked in railways and other civil services, while others became traders. In fact, there were so many Patel employees in the East African railways, that it became known as Patel railways! When the east African countries became independent, many of the Patels moved to the United Kingdom.
Most of the Patels, settled in the UK in the 1960s and the 1970s, are twice-migrants. First they went to the east African countries and then they migrated to the UK. They came to Britain in two major waves, in the mid-1960s from Kenya, and in the early 1970s from Uganda, after being expelled by Idi Amin. And now of course, many of them are thrice-migrants, having moved from Britain to America.
In Migrations and Cultures, Thomas Sowell observes, “Throughout East Africa, the Indian operated on a very small profit margin, lived extremely cheaply, took the risks of selling on credit, and worked long hours under what would be impossible conditions for Europeans.” He quotes a British observer in the 1920’s commenting that the Indians were driving their trucks,’“without lights, without brakes, apparently without tires, and with an engine which looks like conking out at any moment, pushing trade through the most inaccessible places.”
It is this can-do attitude that the Gujaratis have carried with them to different parts of the globe. In fact, as Sowell observes,”“The economic role of the Indians in Uganda can perhaps best be appreciated by considering what happened after they left. The economy collapsed.”

Little India

India still throbs in the hearts of these Gujarati seniors
One reason for the proliferation of the Gujaratis in America is their strong sense of family unity. There can never be just one successful Patel, because he’ll always share his good fortune with otherPatels. The fastest-growing organization in the U.S. hospitality industry, the Asian American Hotel Owners Association (AAHOA) has a membership base of more than 7,000 members, a majority Gujarati, many of them Patels. Together they own 17,000 hotel properties, more than 35 percent of all hotel properties in the United States.
That is a mind-boggling figure when you consider that Indians are under 1 percent of the U.S. population. The market value of hotels owned by AAHOA members totals nearly $40 billion, and gives employment to 800,000 people. This does not include many independents who are not members of AAHOA, and so the figure is much higher.
Dhansukh ’‘Dan’ Patel, the president of AAHOA, was born in Gujarat, grew up in England and came to the United States at the age of 21. He started out with one small motel and now owns 11 of them in Tennessee and Kentucky encompassing Holiday Inn, Hilton Gardens, Days Inn and Best Western.
His story is that of many other Patels, who relied upon family connections to succeed in the hospitality industry. “When I came here 20 years ago I bought a property because my father-in-law owned a hotel in San Francisco and helped me. After I came, my family members knew that if they came and got into the hotel industry, there would be so many people to back them up that they would never fail. Our Gujarati folks are very hard working and they put their heart and soul into any business that they buy. They do a lot of the work themselves and so they see a good saving at the end.”
As he points out, “What better business is there than operating a hotel? Not only do you find your residence there and revenue generating system, but family support. It’s very tough to get a job here, but with a down payment and owner financing, it’s easy to get into the hotel business.”
Dhansukh Patel says AAHOA is working to educate the motel and hotel owners to streamline their businesses: “We cannot operate a hotel the way we used to 20 years ago. Today technology is in, franchises are in and so education is necessary to help people learn how to use the technology to bring the customers to their hotel. We educate them to become better hoteliers.”

Little India

The Swaminarayan Sanstha, a socio-spiritual organization, is very prominent among Gujaratis.
The thriving Gujarati community has three newspapers, Gujarat Samachar from India, Sandesh published from Chicago and Gujarat Times from New York. It also has scores of regional organizations including several Gujarat Samajs across America. The Gujarat Samaj in New York is the oldest Gujarati organization established in 1974 and is the only one with its own building.
According to Chandrakant Patel, the secretary of the New York Gujarat Samaj, it has 2500 family members and a membership base of 10,000 people. There are Gujarat Samajs in various states, including Illinois, California, Texas, North Carolina, New Jersey and Connecticut. Chandrakant Patel, an engineer working for the U.S. department of defense, also serves as the editor of Kalam, the magazine of Gujarat Samaj.
The Gujarat Samaj provides networking and cultural activities including katha, spiritual chants from well-known gurus, kavi samelan with Gujarati poets, and folk dance. Gujarat Din, a celebration of Independence Day for the State of Gujarat, is celebrated on May 1. Every year either a Satyanarayan Katha or Gayatri Yagna is performed to launch the year off to an auspicious start.
Perhaps the Gujarati community has managed to keep its culture intact because of the close-knit kinship of different groups such as Brahmins, Patels and banyas. Organizations of these various clans exist even in America. Marriage meets are arranged in New Jersey and North Carolina to find suitable life partners within the caste. Says Chandrakant Patel: “It’s a way to get an introduction to a life partner. I think this is the best way in this country.” He points out that times are changing and in America Gujaratis are marrying not only Gujaratis of different clans, but also from different communities of India.
Rajesh Patel, an electronics engineer based in North Carolina, is the president of the North Carolina Triangular Gujarat Organization. He himself did his B,Sc. in Baroda but was invited to the United States by his wife’s uncle. After completing his masters in Rutgers, he brought his family over. Today there are 180 people from their extended family in the United States. Says Patel, “It’s all about family unity.”
There are nearly 1000 Gujarati families in North Carolina; when the organization started 13 years ago, there were just a handful of members. Says Rajesh Patel, “Our goal is to preserve Gujarati values and culture here and we don’t want to forget our roots. We also collected money for Gujarat earthquake and sent it through Share and Care. We observe all Gujarati functions and festivals — Holi, Navrati and Diwali.”

Little India

Why does he think the Gujaratis have succeeded so well?”“There is always the feeling ‘Yeh apna admi hein’ (this is our own); we help each other real well. There is a good unity amongst us.” There is also the work ethos, be it in the candy stores or the hospitality industry. They are willing to work from morning to evening and are extremely resilient. And in bad times they can expect support from the tribe.
The website maintained by the Patels of Greater London explains the reasons for the solidarity of the community: “The village life in India had a profound effect on the first generation migrants, and the social identity of the Patels is deeply embedded in village life which was highly intimate, co-operative, intense, and amicable. The religious and cultural bonds further cemented those ties with village people, which they remember with nostalgia. Therefore, for the first generation migrants the ties with their relatives, villages, and country have romantic value and hence are quite powerful. They consider themselves British citizens and yet they think they are the self-appointed ambassadors of India to the UK.
“The most remarkable peculiarity of the Patel community, however, is that though they are ever willing to adapt to the constantly changing external economic environment, they maintain strong internal integration with reference to their social life. Therefore, they have retained their identity by organizing themselves in terms of their ancestral villages of origin and marriage circles. They have formed the associations based on their villages like Bhadran Bandhu Samaj, Karamsad Bhandu Samaj, etc. And some of them have also formed associations based on their marriage circles (‘gols’) such as Shree Sattavis Gam Patidar Samaj.”
While the system is more entrenched in England, even in the United States organizations such as these exist and organize marriage melas where young Gujaratis from the same caste can find life partners. Bit in the melting pot of America, where everyone is from somewhere else, young people are often finding their own matches.

Little India

AAHOA’s Dan Patel.
In the United States, Gujaratis have maintained their food habits and cultural celebrations and the rest of the Indian community has them to thank for the proliferation of ethnic groceries, vegetarian restaurants and temples in America. Navratri is celebrated in a very big way with garba performances held in many locations, from huge tents in New Jersey with thousands of participants, to small gatherings in school auditoriums. Gujarati homes are studded with furnishings from back home, including the wooden swing, which is a feature of almost every home in the old country.
One important organization which provides a visual roadmap and blueprint of a code of conduct and living for its many followers is Bochasanwasi Shree Akshar Purushottam Swaminarayan Sanstha (BAPS), a socio-spiritual organization with its roots in the Vedas. Many Gujaratis follow its message of spirituality and social service, and involve their children from the very beginning.
The Gujarat based organization has branches in the United States and helps the overseas Gujaratis keep their balance between two worlds with its mix of spirituality and social service. Its International network has many devoted volunteers with thousands of centers and 495 BAPS temples worldwide.
Many in the community take the social service message seriously, and there are several nonprofit organizations, including notably Share and Care, which coordinates donations as well as volunteer work from the community. After the devastating earthquake in Gujarat last year, many organizations including BAPS and Share and Care mobilized the community into action. Physicians flew in to offer their services.
Major organizations like AAHOA, Gujarat Samaj and AAPI donated large sums for the rehabilitation of Gujarat. Dhansukh Patel, chairman of AAHOA, is currently in Bhuj working with BAPS and Habitat for Humanity in Gujarat. He says the goal is “to rebuild our Gujarat back, to rebuild and give those folks their lives back.”
Indeed, the economic clout of the NRIs is increasingly seen in their home state and Gujarat might be the only state that has instituted special perks for its foreign-based sons. The Non Resident Gujarati Bhavan (NRG Bhavan) in Ahmedabad provides hospitality and support to visiting NRIS. The Gujarat State Non-Resident Gujarati’s Foundation (NRG Foundation) is issuing a Gujarat Card to the Non-Resident Gujaratis outside India, which will give them special considerations during their visit, and the state even boasts a minister for NRI affairs.

Little India

While many Gujaratis are physicians, hoteliers and diamond merchants, there are just as many in business, engineering and other professions. Arun Bhatia is probably the only Gujarati developer, taking on the traditional calling of his family in Bombay. Over half-a-dozen skyscrapers built by him are silhouetted against the Manhattan skyline and scores of properties in the city have been rejuvenated or managed by his company. His latest offering”— the Capri — is a $60 million luxury 47-story tower in prestigious Sutton Place. Over the past two decades Bhatia has built several noted residential complexes valued at $400 million.
The Gujaratis may have followed traditional paths when they ventured into new lands but the young Gujaratis, the ones born in America, are certainly treading off the beaten path. There may be many doctors, accountants and engineers, but now there are also writers like Suketu Mehta, artists like Siddharta Joag, and dreamers galore. At the age of 21, Sandy Dalal became the youngest fashion designer ever to receive the prestigious Perry Ellis Award for Menswear as the best new talent in 1998 by the Council of Fashion designers of America (CFDA). Last year he bagged the Fashion Group International’s 2001 4th Annual Rising Star Award for Men’s Apparel.
Dalal’s collection can be found in the creme de la creme stores, including Neiman Marcus, Barneys and Bloomingdale’s, and his suits, starting at $1000, attract a whole range of celebrities including members of A Tribe Called Quest, Third Eye Blind, the Duran Duran keyboardist Nick Rhodes, John Cusack, and Aerosmith.
The emerging crop of Indian American filmmakers includes a number of Gujaratis, who instead of going in for medicine or engineering have embraced the ephemeral world of cinema instead. Gitish and Piyush Pandya are the two brothers behind the year’s biggest hit American Desi which has done well in the England too; Krutin Patel directed the critically acclaimed ABCD, which was produced by his sister Naju. Here too the legendary closeness of the Gujarati community played a hand: when it came to raising funds, Krutin found he had willing backers among the many kin his father had helped when they first came to this country.

Little India

As the new generation of Gujaratis born and brought up in the United States comes of age, they are a blend of India and America. Attorney Parag Patel, whose parents came from Ahmedabad in 1960 to pursue graduate studies, is representative of this new generation. Born in Belleville, NJ, he chose to go into government and serves as Councilman in Edison, NJ.
He says, “It is clear Indian Americans are individually excellent on a professional and academic basis. But collectively Indian Americans have been below average and marginalized in mainstream U.S. politics and, as result, have been impotent.”
He believes that Indian Americans can become empowered by real political involvement through local political service in zoning boards, school boards, municipal councils, and local political parties, not necessarily only federal political activism and fundraising. Asked if he knew of many second generation Gujaratis who are attracted to politics, Patel observes,”“Simply, no. But I believe — and hope — that the lack of second generation Gujaratis is a natural immigration phenomenon. They are now maturing and have nearly graduated to a level of comfort and sophistication, which allows for political involvement. Other ethnicities, including Jewish Americans and Irish Americans, have taken longer periods of time to mature and graduate into political involvement.”

Little India

Indeed, the second generation of Gujaratis is taking on just about every field. Even when they go into the traditional ones initiated by their parents, they are bringing their own individualism and a new sophisticat-ion to the workplace. In the old days their parents might had problems with English as they toiled at small, rundown motels but now gone are the days of mom and pop motels!
AAHOA hosts youth conferences and provides internships and mentorships to help the younger generation get into the hospitality industry. Says Dhansukh Patel, “We have built a solid foundation in the hospitality industry and now the youth must build on that foundation.” A new sophistication is coming in to the dealings and special seminars are held for young hoteliers, including women. A recent conference attracted 850 women from across the United States.
Mike Amin, a third generation hotelier from California, is the vice chairman of AAHOA and the future face of this powerful organization. At the University of San Francisco, he studied economics and business with concentrations on new venture management, feasibility analysis, financial management for development firms, and real estate law and analysis. He earned a B.S. in Finance and Marketing and serves as the managing partner of The Amin Group, a family-operated commercial management and development firm.
As vice chair, he has introduced new strategies, creating alliances with state associations, advocating political awareness and grassroots activism and ongoing education for independent hoteliers. An intrinsic part of America, this third generation Patel hotelier is a member of non-profit panels including Catholic Charities and the Mayor’s Action Committee on Homelessness. For a people that could drive through the African bush in a truck “without lights, without brakes, apparently without tires, and with an engine which looks like conking out at any moment”— it will be interesting to see how far this amazingly intrepid community can go with all the advantages of a topnotch American education and their Gujarati entrepreneurial genes.


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